History
The station was part of the Yorkshire Radio Network which also owned Viking FM and Hallam FM, this was bought out by Newcastle based Metro Radio Group (owners of Metro Radio and TFM). Pennine Radio became Pennine FM in the late 1980s when the AM frequency was split off to create the original incarnation of Classic Gold. In 1991, in a bid to revive flagging fortunes, Pennine FM was rebranded as "The Pulse".
The Metro Radio Group itself was bought out by EMAP in 1996 and ownership rules at the time meant that as they already owned neighbouring Radio Aire in Leeds something had to be sold on, and that was The Pulse and its sister station Classic Gold which were purchased in a management buyout from senior staff and ex-Metro Group executives. The new company was called The Radio Partnership, it was at this time that the station moved to number one position in the West Yorkshire radio market for the first time in its history.
The Radio Partnership expanded over the years to include other stations, such as Signal Radio in Stoke-on-Trent. In 1999, Kelvin MacKenzie's Talk Radio UK bought The Radio Partnership and formed The Wireless Group to include the national broadcaster and a series of local stations. In July 2005 The Wireless Group was bought out by UTV.
Read more about this topic: The Pulse Of West Yorkshire
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