Music Video
Filming for "The Promise" music video was on 15 September 2008. The video premièred on AOL's website on 25 September 2008. The music video was filmed by Trudy Bellinger for Merge @ Crossroads Films, and produced by Golden Square. They had just over three days to produce an open air drive-in movie theatre using Flame and studio footage of five cars. Girls Aloud also reportedly auditioned the male actors/musicians in the music video, one of whom was guitarist Rene Woollard.
In the music video, Girls Aloud are at a 1950s and 1960s drive-in movie theatre. Cheryl Cole has a loose beehive hairstyle, while Nicola Roberts has a bouffant style and Sarah Harding channels the famous 1960s model Twiggy. The drive-in is actually playing a black-and-white film of Girls Aloud performing "The Promise" in shimmering sequined dresses which are extremely similar to dresses The Supremes wore in 1966 for a televised appearance at The Hollywood Palace. They are performing with a band and imitating girl groups such as The Supremes. Meanwhile, at the drive-in, other male customers flirt with Girls Aloud. Sarah Harding gets out of the car and walks in front of the screen to sing her "Here I am... walking primrose..." verse, while the other girls laugh and Kimberley Walsh sounds her horn at Harding. Girls Aloud occasionally sing along with their lines as well. The music video features flickering and flashes to emulate films of the time.
Read more about this topic: The Promise (Girls Aloud Song)
Famous quotes containing the words music and/or video:
“Sweet spring, full of sweet days and roses,
A box where sweets compacted lie;
My music shows ye have your closes,
And all must die.”
—George Herbert (1593–1633)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)