Toys
DreamWorks has licensed to a number of manufacturers, including Hooga Loo Toys, who had a successful run creating a line of plush toys associated with the second Madagascar movie. Based on its success, Hooga Loo was granted a license to create an entirely new toy line for the new series. Hooga Loo recruited the creative development team, Pangea Corporation, the company who assisted Playmates Toys in the development of the very successful Teenage Mutant Ninja Turtles, to work systemically with DreamWorks and develop toys inspired by the series. The toy line included a full range of plush characters, as well as collectible figures and wacky vehicles. Fast food restaurants courted DreamWorks to glean the rights for a QSR deal, which finally materialized in late 2009. McDonald's had produced a line of toys based on the second film. This relationship forged a new deal with McDonald's.
Licensed merchandise based on the show began debuting in January 2010. In February 2010, McDonald's began their "Mission: Play" Happy Meal toy campaign, which featured eight toys based on the penguins in the series.
Read more about this topic: The Penguins Of Madagascar
Famous quotes containing the word toys:
“If we had a reliable way to label our toys good and bad, it would be easy to regulate technology wisely. But we can rarely see far enough ahead to know which road leads to damnation. Whoever concerns himself with big technology, either to push it forward or to stop it, is gambling in human lives.”
—Freeman Dyson (b. 1923)
“Fashionable women regard themselves, and are regarded by men, as pretty toys or as mere instruments of pleasure; and the vacuity of mind, the heartlessness, the frivolity which is the necessary result of this false and debasing estimate of women, can only be fully understood by those who have mingled in the folly and wickedness of fashionable life ...”
—Sarah M. Grimke (1792–1873)
“If there is a species which is more maltreated than children, then it must be their toys, which they handle in an incredibly off-hand manner.... Toys are thus the end point in that long chain in which all the conditions of despotic high-handedness are in play which enchain beings one to another, from one species to another—cruel divinities to their sacrificial victims, from masters to slaves, from adults to children, and from children to their objects.”
—Jean Baudrillard (b. 1929)