Toys
DreamWorks has licensed to a number of manufacturers, including Hooga Loo Toys, who had a successful run creating a line of plush toys associated with the second Madagascar movie. Based on its success, Hooga Loo was granted a license to create an entirely new toy line for the new series. Hooga Loo recruited the creative development team, Pangea Corporation, the company who assisted Playmates Toys in the development of the very successful Teenage Mutant Ninja Turtles, to work systemically with DreamWorks and develop toys inspired by the series. The toy line included a full range of plush characters, as well as collectible figures and wacky vehicles. Fast food restaurants courted DreamWorks to glean the rights for a QSR deal, which finally materialized in late 2009. McDonald's had produced a line of toys based on the second film. This relationship forged a new deal with McDonald's.
Licensed merchandise based on the show began debuting in January 2010. In February 2010, McDonald's began their "Mission: Play" Happy Meal toy campaign, which featured eight toys based on the penguins in the series.
Read more about this topic: The Penguins Of Madagascar
Famous quotes containing the word toys:
“The child that is not clean and neat,
With lots of toys and things to eat,
He is a naughty child, I’m sure—
Or else his dear Papa is poor.”
—Robert Louis Stevenson (1850–1894)
“When I was sick and lay a-bed,
I had two pillows at my head,
And all my toys beside me lay
To keep me happy all the day.”
—Robert Louis Stevenson (1850–1894)
“For should your hands drop white and empty
All the toys of the world would break.”
—John Frederick Nims (b. 1913)