Toys
DreamWorks has licensed to a number of manufacturers, including Hooga Loo Toys, who had a successful run creating a line of plush toys associated with the second Madagascar movie. Based on its success, Hooga Loo was granted a license to create an entirely new toy line for the new series. Hooga Loo recruited the creative development team, Pangea Corporation, the company who assisted Playmates Toys in the development of the very successful Teenage Mutant Ninja Turtles, to work systemically with DreamWorks and develop toys inspired by the series. The toy line included a full range of plush characters, as well as collectible figures and wacky vehicles. Fast food restaurants courted DreamWorks to glean the rights for a QSR deal, which finally materialized in late 2009. McDonald's had produced a line of toys based on the second film. This relationship forged a new deal with McDonald's.
Licensed merchandise based on the show began debuting in January 2010. In February 2010, McDonald's began their "Mission: Play" Happy Meal toy campaign, which featured eight toys based on the penguins in the series.
Read more about this topic: The Penguins Of Madagascar
Famous quotes containing the word toys:
“If, during his daily walk, he met any children flying kites, playing marbles, or whirling peg tops, he would buy the toys from them and exhort them not to gamble or indulge in vain sport.”
—For the State of Rhode Island, U.S. public relief program (1935-1943)
“Fashionable women regard themselves, and are regarded by men, as pretty toys or as mere instruments of pleasure; and the vacuity of mind, the heartlessness, the frivolity which is the necessary result of this false and debasing estimate of women, can only be fully understood by those who have mingled in the folly and wickedness of fashionable life ...”
—Sarah M. Grimke (1792–1873)
“Why should kings and nobles have
Pictured trophies to their grave,
And we, churls, to thee deny
Thy pretty toys with thee to lie—
A more harmless vanity?”
—Charles Lamb (1775–1834)