Toys
DreamWorks has licensed to a number of manufacturers, including Hooga Loo Toys, who had a successful run creating a line of plush toys associated with the second Madagascar movie. Based on its success, Hooga Loo was granted a license to create an entirely new toy line for the new series. Hooga Loo recruited the creative development team, Pangea Corporation, the company who assisted Playmates Toys in the development of the very successful Teenage Mutant Ninja Turtles, to work systemically with DreamWorks and develop toys inspired by the series. The toy line included a full range of plush characters, as well as collectible figures and wacky vehicles. Fast food restaurants courted DreamWorks to glean the rights for a QSR deal, which finally materialized in late 2009. McDonald's had produced a line of toys based on the second film. This relationship forged a new deal with McDonald's.
Licensed merchandise based on the show began debuting in January 2010. In February 2010, McDonald's began their "Mission: Play" Happy Meal toy campaign, which featured eight toys based on the penguins in the series.
Read more about this topic: The Penguins Of Madagascar
Famous quotes containing the word toys:
“Scarfs, garters, gold, amuse his riper stage,
And beads and prayer-books are the toys of age:
Pleased with this bauble still, as that before;
‘Till tired he sleeps, and life’s poor play is o’er.”
—Alexander Pope (1688–1744)
“If, during his daily walk, he met any children flying kites, playing marbles, or whirling peg tops, he would buy the toys from them and exhort them not to gamble or indulge in vain sport.”
—For the State of Rhode Island, U.S. public relief program (1935-1943)
“The great passion in a man’s life may not be for women or men or wealth or toys or fame, or even for his children, but for his masculinity, and at any point in his life he may be tempted to throw over the things for which he regularly lays down his life for the sake of that masculinity. He may keep this passion secret from women, and he may even deny it to himself, but the other boys know it about themselves and the wiser ones know it about the rest of us as well.”
—Frank Pittman (20th century)