The Palm Today
Wally Ganzi, the grandson of John Ganzi, and Bruce Bozzi, grandson of Pio Bozzi, are third generation members of the family to operate The Palm, which has expanded into an international restaurant chain.
Today The Palm has approximately 30 locations in cities throughout the United States as well as locations in Puerto Rico and Mexico. The company is the largest family-owned, U.S.-based chain of "fine dining" restaurants.
For frequent guests, the Palm has established a loyalty program called the "837 Club," which gets its name from the street number of the original Palm. Member benefits include discounts on meals, "points" accumulation that can be used to purchase meals, a free lobster on the member's birthday and other offers.
The restaurant's motto is "the place to see and to be seen."
During the summer of 2011, The Palm underwent a brand refresh, which included new tableware, uniforms, signage, and an updated visual identity manifested in a new website and a new ad campaign. Additionally, The Palm incorporated a number of new dishes into its menu to coincide with the brand refresh.
Read more about this topic: The Palm (restaurant)
Famous quotes containing the words palm and/or today:
“The oft-repeated Roman story is written in still legible characters in every quarter of the Old World, and but today, perchance, a new coin is dug up whose inscription repeats and confirms their fame. Some “Judæa Capta,” with a woman mourning under a palm tree, with silent argument and demonstration confirms the pages of history.”
—Henry David Thoreau (1817–1862)
“There is no such thing as an ugly language. Today I hear every language as if it were the only one, and when I hear of one that is dying, it overwhelms me as though it were the death of the earth.”
—Elias Canetti (b. 1905)