Targeted Publications
The staff of The Oregonian also produces three "targeted publications"—glossy magazines distributed free to 40–45,000 wealthy residents of the Portland metropolitan area, and sold on newsstands to 5,000 others. A fourth glossy magazine, Explore the Pearl, is produced in conjunction with the Pearl District Business Association, and mailed to "high-income Portland Metro households" within Lake Oswego, West Linn, Mountain Park, Lakeridge, Forest Heights, Raleigh Hills, Oak Hills, West Hills, Dunthorpe, and Clark County.
| Magazine | Description | Copies delivered |
Target household income |
Website |
|---|---|---|---|---|
| Explore the Pearl | A look at "all of the hot spots – retailers, restaurants and galleries – the Pearl has to offer." | 61,000 | http://www.explorethepearl.com/ | |
| Homes+Gardens Northwest | "Take you inside real Northwest homes and gardens, where residents and professionals have created spaces perfect for the finest Northwest living" | 40,000 | $120,000 (median) | http://hgnorthwest.com/ |
| Mix | "Celebrates our fascination with fine food and the casual entertaining that marks the Northwest lifestyle" | 40,000 | $95,000 (median) | http://mixpdx.com/ |
| Ultimate Northwest |
Captures the "experience of living the good life here in Oregon and the Northwest" | 45,000 | $164,000 (average) |
Read more about this topic: The Oregonian
Famous quotes containing the word publications:
“Dr. Calder [a Unitarian minister] said of Dr. [Samuel] Johnson on the publications of Boswell and Mrs. Piozzi, that he was like Actaeon, torn to pieces by his own pack.”
—Horace Walpole (1717–1797)