Effect On Book Sales
A Stanford Business School analysis found that the majority of book buyers use the Times' list for buying ideas. The study concluded that lesser-known writers get the biggest benefit from being on the list, while perennial best-selling authors such as Danielle Steel or John Grisham see no benefit of additional sales.
The best-seller list may not be a reflection of overall book sales; a book that never makes the list can outsell books on the best-seller list. This is because the best-seller list reflects sales in a given week, not total sales. Thus, one book may sell heavily in a given week, making the list, while another may sell at a slower pace, never making the list, but selling more copies over time.
Read more about this topic: The New York Times Best Seller List
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