The Minus Man - Marketing

Marketing

The Minus Man is notable for being one of the only films to feature promotional materials focusing on the film's ability to spark discussion among audience members. In addition to the tagline "Don't see it alone. Unless you like talking to yourself," one trailer for the film showed a couple discussing the film as they leave the theater. Their conversation takes them from place to place all over the city, until the man marvels at how beautiful the sunrise is. The woman realizes she is late for work and rushes to her job as a lifeguard, where two people are floating dead in the pool. The ad ends with the tagline "Careful, you can talk about it for hours."

The main trailer featured the tagline, "When he's around nothing adds up" and touted the film as the product of "the producers of Sling Blade" and "the writer of Blade Runner".