Music Video
The music video, directed by Trudy Bellinger, was premièred on 4Music at 7pm and was shown on Channel 4 at 11:05pm on 3 December 2008. The making of the video was aired on MTV Hits on 13 December 2008, with reruns on both MTV Hits and TMF.
In the video, "the girls appear to be duplicated as they perform against a backdrop of multiple mirrors." The boxes are either coloured black, red, or white. The girls portray the "good" Girls Aloud, who are the lovable kind, and their "bad" alter egos, who are not. The bad Girls Aloud throw wine and smash the glass that covers their boxes. Cheryl Cole cut herself when she smashed her hand through the glass and similarly Nadine Coyle injured herself when kicked her foot through the glass. Pop music blog PopJustice noted that "twenty singles in, Girls Aloud have made their best video yet."
Read more about this topic: The Loving Kind
Famous quotes containing the words music and/or video:
“Great music is that which penetrates the ear with facility and leaves the memory with difficulty. Magical music never leaves the memory.”
—Thomas Beecham (1879–1961)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)