Production
Grizzly Adams was the creation of Sunn Classic Pictures, a company based in Park City, Utah operated by founder Charles E. Sellier Jr., who had written the book on which first the 1974 movie, and then the series, was based. The studio successfully made up for its lack of experience with lavish marketing and promotional budgets. The 1974 movie was a runaway success, produced on a $140,000 budget but which went on to earn $65 million at theaters. The 43% market share captured by a 1976 airing of this film on NBC caused network executives to greenlight a television series. This series drew a 32% market share, a figure which still remains very significant to this day. The enterprise also came at a time when the environmental movement flourished.
In a 1978 interview with TV Guide, Sellier said that the company used extensive market testing to produce the series, which was based on tests showing that audiences liked stories about men and animals in the wilderness; that bears were favorite wilderness animals; and that grizzlies were the favorite type of bear. The actual filming locations for the television series took place in the mountains near Ruidoso, New Mexico.
The show's theme song, “Maybe,” was written and sung by Thom Pace. The song was released as a single in Europe, where it reached number one, and won Germany's Goldene Europa award for best song.
Read more about this topic: The Life And Times Of Grizzly Adams
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