Merchandising
Several companies released promotional products related to the movie. Dark Horse Comics released a limited series of comic books based on the movie. Kellogg's released an Incredibles-themed cereal, as well as promotional Pop Tarts and fruit snacks, all proclaiming an "Incrediberry Blast" of flavor. Pringles included potato chips featuring the superheroes and the movie quotes. Furthermore, in the weeks before the movie's opening, there were also promotional tie-ins with SBC Communications (using Dash to promote the "blazing-fast speed" of its SBC Yahoo! DSL service) Tide, Downy, Bounce and McDonald's. Toy maker Hasbro produced a series of action figures and toys based on the film, although the line was not as successful as the film itself.
In Europe, Kinder chocolate eggs contained small plastic toy characters from the film.
In Belgium, car manufacturer Opel sold special The Incredibles editions of their cars.
In the United Kingdom, Telewest promoted blueyonder internet services with branding from the film, including television adverts starring characters from the film.
In all merchandising outside of the film itself, Elastigirl is referred to as Mrs. Incredible. This is due to a licensing agreement between Disney·Pixar and DC Comics, who has a character named Elasti-Girl (a member of the Doom Patrol). The DC Comics character is able to grow and shrink at will from microscopic size to thousands of feet tall.
Read more about this topic: The Incredibles