History
The Hoffman Agency was founded in December 1987 with Meridian Data, a company specializing in CD-ROM publishing systems. In 1988 the company successfully publicized HP's new concept of a CD-ROM and later won the business of HP services. HP's name brought credibility to the small operation, which helped the agency increase its client base across the technology industry.
In 1993 the firm won the Silver Anvil award for its work launching HP’s miniature disk drive, Kitty Hawk. In 1994 The Hoffman Agency initiated its first global campaign in launching Hyundai’s (now known as Hynix) MPEG-2 chip in Europe and Asia Pacific.
Global expansion followed the work for Hyundai with the firm opening offices throughout Asia, including Beijing, Hong Kong, Shanghai, Seoul, Singapore and Tokyo between 1996 and 2000. The opening of the company's Beijing office in 2000 marked a milestone for The Hoffman Agency as it became the first Silicon Valley technology PR firm to enter mainland China. The Hoffman Agency expanded to Europe in 2001 with the opening of an office in London.
The company has received more than 100 industry awards including the Crystal Award of Excellence (Communicator Awards) and the Platinum Award (Marcom Creative Awards). In 2007 the agency won the Bronze Anvil award for a B-Roll project called “Delivering Explosive Results for the Latest Anti-terror Technology” for Sony and a thought leadership campaign called “From Blogs to BusinessWeek” for ThinkFree.
In July 2012, the company ranked the fifth place in Sociagility’s “Top Global PR Agencies in Social Media".
In October 2012, the company partnered with Twitter to present their service in Korea. In the same month, the Hoffman agency added a government client, City of Fremont.
Read more about this topic: The Hoffman Agency
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