O.J. Simpson
O.J. Simpson appeared prominently in ads for the company. The company set the trend of hiring black athletes as sponsors of various brands. In 1975, O.J. Simpson became a staple in American households with his Hertz commercials. In later years and through the 1980s, he appeared with golf legend Arnold Palmer; the pair was joined by the early 1990s by actress Jamie Lee Curtis). In one spot from the mid-1970s, which became iconic, Simpson, former football star as he was, leapt over rows of departure lounge seats, running through an airport terminal (wearing a three-piece business suit and carrying a briefcase) trying to get to his Hertz rental car. A woman yelled, "Go O.J. Go!" The tagline of the ad, as spoken by O.J., was "Hertz, the superstar in rent-a-car".
The relationship with Hertz and Simpson ended in late 1992 when reports of domestic abuse surfaced.
Read more about this topic: The Hertz Corporation
Famous quotes containing the word simpson:
“The sun is shining.
The shadows of the lovers have disappeared.
They are all eyes; they have some demand on me—
They want me to be more serious than I want to be.”
—Louis Simpson (b. 1923)