The Gruen Transfer is an Australian television program focusing on advertising, which debuted on ABC1 on 28 May 2008 and has run for four seasons. The program is hosted by Wil Anderson with a panel of advertising industry experts (Wil Anderson is joined weekly by panellists Russel Howcroft of George Patterson Y&R and Todd Sampson of Leo Burnett) and is produced by Andrew Denton's production company, Zapruder's Other Films.
The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.
The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history. The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain, however the program itself seems to be unavailable in those markets and is blocked on Youtube and Apple's iTunes store, with the message "Viewable in Australia only".
The Gruen Transfer was nominated for an AFI award for Best Light Entertainment Television Series in 2008.
A spinoff series, Gruen Nation, aired during the 2010 Australian federal election. A second spinoff series, Gruen Planet, replaced the fourth season of The Gruen Transfer on 28 September 2011, and focuses on corporations' and governments' global media strategies and public relations. Another spinoff series entitled Gruen Sweat examining the branding and marketing of the 2012 London Olympics began airing from 25 July 2012.
Famous quotes containing the word transfer:
“If it had not been for storytelling, the black family would not have survived. It was the responsibility of the Uncle Remus types to transfer philosophies, attitudes, values, and advice, by way of storytelling using creatures in the woods as symbols.”
—Jackie Torrence (b. 1944)