The Great Milenko - Promotion and Release

Promotion and Release

"We spent all that time recording the album, and it was out for half a day, then yanked out of stores. Our tour was cancelled, our in-store tour was cancelled, everything we had was cancelled."

Initially, Hollywood Records shipped 100,000 copies of The Great Milenko to various record stores. During a music-store autograph signing, Insane Clown Posse was notified that Hollywood Records had deleted the album within hours of its release, despite having sold 18,000 copies and reaching number 63 on the Billboard 200. The group was also informed that its in-store signings and 25-city nationwide tour had been canceled, commercials for the album and the music video for "Halls of Illusions" (which had reached number one on The Box video request channel) were pulled from television, and that the group was dropped from the label. It was later revealed that Disney was being criticized by the Southern Baptist Church at the time because of Disney's promotion of Gay Days at Disneyland, in addition to producing and distributing the gay-themed television sitcom Ellen. The church claimed Disney was turning its back on family values. Although Abbiss told the press that Disney had stopped production of The Great Milenko to avoid further controversy, Disney claimed instead that the release of the album was an oversight by their review board, and that the album "did not fit the Disney image" because of its "inappropriate" lyrics, which they claimed were offensive to women. Although Hollywood Records had ordered record stores to return shipments of the now-deleted album, many record stores refused, including the Michigan-based Harmony House where 1,700 CDs were sold in 36 stores after the termination order.

After the termination of the Hollywood Records contract, labels such as Interscope and Geffen Records wanted to sign the group, but Island Records' Chris Blackwell came to the group's rescue and agreed to release The Great Milenko as it was originally intended. As part of the deal, Island also agreed to rerelease the group's first two Joker's Card albums. Milenko was released in four colors: red, green, purple, and gold. Each color had a different secret message that would help reveal the title of the fifth Joker's Card, The Amazing Jeckel Brothers. Music videos were filmed for "Halls of Illusions," "How Many Times," and "Piggy Pie." An unofficial music video for "Down with the Clown" was featured on the home-video release Juggalo Championshxt Wrestling Volume 1. A music video for the Headhuntaz Remix of "Hokus Pokus" was produced after the release of the album. The video featured appearances by Twiztid and Myzery. Blackwell left Island Records shortly after the group released Forgotten Freshness Volumes 1 & 2, and the merger of PolyGram into Universal Music Group (which owned Interscope and Geffen) affected the way the label handled its next Joker's Card release. Despite the rough start, The Great Milenko has sold well over the years. On May 5, 1998, the album was certified gold by the Recording Industry Association of America (RIAA). A year later, on April 21, 1999, the album was certified platinum for shipments of over one million copies. As of 2007, the album has sold over 1.7 million copies in the United States.