The Elements of Style (1918), also known as Strunk & White, by William Strunk, Jr. and E. B. White, is a prescriptive American English writing style guide comprising eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often misspelled".
In 2011, Time magazine listed The Elements of Style as one of the 100 best and most influential books written in English since 1923.
Read more about The Elements Of Style: History, Content, Criticism, Editions
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“The elements of success in this business do not differ from the elements of success in any other. Competition is keen and bitter. Advertising is as large an element as in any other business, and since the usual avenues of successful exploitation are closed to the profession, the adage that the best advertisement is a pleased customer is doubly true for this business.”
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