Release and Reception
In early March, Godin launched a companion blog to The Dip titled "The Dip Blog," in which he released details about the book and gave illustrative examples. On his subsequent book tour, Godin agreed to come any place where people bought 2,500 copies of his book. Godin made stops in 15 cities, totaling 37,500 books. The Dip peaked at #5 on the New York Times Best Seller List and sold 100,000 copies in its first month of release.
The book was met with positive reviews, receiving profiles in USA Today, The Miami Herald, National Post, South China Morning Post, Brandweek, and Entrepreneur Magazine. Chris Anderson, author of The Long Tail, and Guy Kawasaki also endorsed the book.
Read more about this topic: The Dip
Famous quotes containing the words release and/or reception:
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)