Marketing Campaign
The film's teaser trailer was released in the summer of 2005, a full year before the film's worldwide release and prior to shooting even a single frame of the movie. It features crevices with some hidden symbols and was later revealed as an image of Da Vinci's most famous painting, the Mona Lisa. (In reality, the painting plays a very small part in the film and is shown only for a few seconds.)
The court case brought against Dan Brown by Richard Leigh and Michael Baigent, the authors of the non-fiction book Holy Blood, Holy Grail, has added to the film's publicity.
A cross-promotion appeared on The Amazing Race 9, where one team earned a trip to the movie's premiere in Hollywood, California. The prize was awarded to the first team to arrive at the Pit Stop bearing two parchments and demonstrating that, when combined, they revealed a picture of Leonardo Da Vinci's "Vitruvian Man" and a coded message.
Read more about this topic: The Da Vinci Code (film)
Famous quotes containing the word campaign:
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)