In Video Games
In PlayStation Home, the PlayStation 3's online community-based service, Coca-Cola placed a vending machine in Home that took users to a space called the "Georgia Break Station". The vending machine also distributed original avatar items and presented, along with "C-pons", digital coupons that could be used to get real drinks from real vending machines. This was to promote Georgia series of canned coffee. The space was a lounge where users could sit and chat and included two in-lounge avatars that told the users about the Georgia coffee. It was available from September 7, 2009 to December 17, 2009 in the Japanese version of Home.
In Dreamcast's Shenmue in 1999, Coca-Cola was featured in the Japanese-only version, in which the main character Ryo Hazuki finds vending machines on the street corners in the video game, and actual cans that were sold in Japan in 1986, the setting of the video game. Sometimes Ryo gets a special can which can be turned in for prizes.
Read more about this topic: The Coca-Cola Company
Famous quotes containing the words video games, video and/or games:
“I recently learned something quite interesting about video games. Many young people have developed incredible hand, eye, and brain coordination in playing these games. The air force believes these kids will be our outstanding pilots should they fly our jets.”
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“The rules of drinking games are taken more serious than the rules of war.”
—Chinese proverb.