The Carpenters Logo
In 1971, the A&M graphics department hired Craig Braun and Associates to design the album cover for their third album, entitled Carpenters. "I recognized it to be a great logo as soon as I saw it", says Richard. In addition, the logo was used on every Carpenters album since the third one as said by Richard, "to keep things consistent, though, every Carpenters album from the logo’s inception shows the logo." The logo did not appear on the front cover of their album Passage but a small version appeared on the back cover.
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