Funding
The Carillon derives a portion of its budget from a student levee each semester. The student levee makes up approximately half of The Carillon operating budget which goes towards the actual cost of printing the paper.
The Carillon also derives a significant portion of its budget from local advertisers seeking to capture the university demographic. An aggressive data mining campaign by the Carillon and its advertising partner Campus Plus has created a strong base of knowledge about university student consumer habits. Many businesses are attracted to the newspaper for its loyal readership, low advertising rates, and the fact that university students tend to be well educated, affluent consumers of luxury goods like cars, clothing and alcohol.
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