History
In the 1990s, when climate change started to be discussed by the broader public and the Kyoto Protocol constituted a compliance market for greenhouse gas emissions, the private sector started to take voluntary action.
In 1997, Sue Welland and Dan Morrell founded the company as Future Forests in an effort to engage the private sector voluntarily to take responsibility for their impact on the climate. The company offered both companies and individuals the chance to offset the emissions that they are responsible for. In 1998, the company registered the CarbonNeutral trademark and provided clients who offset their emissions a certificate of being CarbonNeutral.
First famous supporters were artists like Joe Strummer, who developed the idea for the business together with the founders of the company around a campfire in 1996. Other notable customers and supporters were Al Gore, The Rolling Stones, who went for the first CarbonNeutral rock tour around the U.S. in 2003, Pink Floyd, Foo Fighters, Dido, Orlando Bloom, Brad Pitt and Leonardo DiCaprio, who became the first CarbonNeutral citizen in 2003. In 2004, The Day After Tomorrow received CarbonNeutral movie status.
Read more about this topic: The Carbon Neutral Company
Famous quotes containing the word history:
“Gossip is charming! History is merely gossip. But scandal is gossip made tedious by morality.”
—Oscar Wilde (1854–1900)
“To a surprising extent the war-lords in shining armour, the apostles of the martial virtues, tend not to die fighting when the time comes. History is full of ignominious getaways by the great and famous.”
—George Orwell (1903–1950)
“It may be well to remember that the highest level of moral aspiration recorded in history was reached by a few ancient Jews—Micah, Isaiah, and the rest—who took no count whatever of what might not happen to them after death. It is not obvious to me why the same point should not by and by be reached by the Gentiles.”
—Thomas Henry Huxley (1825–95)