Promotion
The Beautiful Life was heavily promoted through the cast's and producer's Twitter with promotional photos of Sara Paxton, Corbin Bleu, and Ashley Madekwe appearing semi naked with the tag line "What are you looking at?". The Beautiful Life was heavily promoted during New York Fashion Week and through New York magazine. In a very targeted mailing, 4,000 high profile contacts in the fashion and media worlds got a polybagged edition of New York magazine featuring those semi naked shots of the cast and then, during Fashion Week, copies of New York featuring an ad spread and the naughty nudes were handed out in the show tents. The show also received some unplanned publicity due to Mischa Barton's medical issues in the weeks leading up to the start of production.
Read more about this topic: The Beautiful Life: TBL
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)