Episodes
| No. | Title | Directed by | Written by | Original air date | Viewers* |
|---|---|---|---|---|---|
| 1 | "Pilot" | Christian Duguay | Adam Giaudrone | September 16, 2009 (2009-09-16) Released online – December 15, 2009 (2009-12-15) |
1.38 Views online: 938,892 |
| Raina Marinelli is a stunning beauty with a secret past. She makes an unforgettable impression while strutting down the runway in a Zac Posen gown during New York Fashion Week, and effectively steals the spotlight away from fellow model Sonja Stone. Sonja has been out of the country for mysterious reasons. She is now desperate to convince her agent, Claudia Foster, that she can reclaim her status as the reigning supermodel. Deemed the new "it" girl, Raina soon meets Chris Andrews, a strikingly handsome Iowa farm boy just entering the modeling world. Raina takes him to the "models' residence" where she lives along with other young hopefuls, including Marissa Delfina, Isaac Taylor and the current alpha-male model known as Cole Shepherd. | |||||
| 2 | "The Beautiful Aftermath" | Michael Lehmann | Anna Fricke & Mike Kelley | September 23, 2009 (2009-09-23) Released online – December 15, 2009 (2009-12-15) |
1.04 Views online: 686,842 |
| Chris believes his chances at a modeling career are over and prepares to leave New York City until he receives a surprise phone call from Claudia. Claudia informs Raina that she needs to focus more on her career and less on her new relationship with Chris. Isaac confronts Vivienne about her behavior towards him at a go-see, and the two end up working out an arrangement that serves both their needs. Marissa accuses Sonja of stealing the Versace campaign from her and decides to seek revenge in a very public way, which leads Sonja to Cole for assistance. Marissa invites Raina's brother, Alex to a party hosted by Nina Garcia, where more secrets about Raina's past are revealed. | |||||
| 3 | "The Beautiful Lie" | Sanford Bookstaver | Dailyn Rodriguez | Released online – December 16, 2009 (2009-12-16) | Views online: 778,295 |
| Raina has an unpleasant meeting with her brutal ex-con father whom she finally gets the nerve to stand up to. Meanwhile, Sonja must face the consequences when a revealing photo of her goes public, while she continues to ask Cole to keep the existence of her newborn baby daughter a secret from the public. Also, Chris tries to help Raina and her brother Alex when Russian mobsters give a lot of trouble for Alex over his past business. | |||||
| 4 | "The Beautiful Triangle" | Michael Fields | Lisa Henthorn & Jonathon Roessler | Released online – December 18, 2009 (2009-12-18) | Views online: 637,368 |
| Raina and Cole's stars begin to skyrocket as they begin work on the Calvin Klein ad. Chris, on the other hand will find his initial success at the Details shoot fade, as he explores the less glamorous side of the industry from the outside looking in. Sonja books a major campaign that comes with strings attached. Marissa embarks on a business relationship with Alex while Isaac realizes his relationship with Vivienne is more complicated than he imagined when he meets an aspiring young model. | |||||
| 5 | "The Beautiful Campaign" | Norman Buckley | Adam Giaudrone | Released online – December 18, 2009 (2009-12-18) | Views online: 829,195 |
| The unveiling of the Calvin Klein billboard in Times Square and the interest from W Magazine starts to take a toll on Raina as she continues to struggle with her feelings for Cole. Problems arise in Claudia's marriage with Richard while Sonja's working on the campaign. Marissa steals a one of a kind pair of shoes from Max Azaria when she doesn't get booked for the Herve Leger show. |
- *American viewers are listed in millions.
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