Production
Tesla manufactures the Model S at the Tesla Factory in Fremont, California. For the European market, Tesla will assemble and distribute the Model S from its European Distribution Center in Tilburg, the Netherlands. Production of the European left-hand-drive versions is scheduled to start in March 2013.
The Model S was officially launched at the factory on June 22, 2012. Ten customers received their cars at the event, and Tesla reaffirmed their goal to build 5,000 cars in 2012. After the first four weeks of production, Tesla announced it had manufactured their 100th production Model S, of which 74 were for customers. The other 26 were being used for test drives, displays, testing, and training.
On September 13, in an interview Musk indicated the production rate was up to 80 cars per week, and by November 5, Tesla announced it had reached a production rate of over 200 cars per week. By the end of 2012 Tesla revised their deliveries down to 2,500 cars, with 20,000 planned for 2013. By December 2012, Tesla reported that production had reached 400 units per week or 20,000 per year. In March 2013 Tesla reported they produced on average more than 500 model S EVs per week.
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