"Tequila Worm" Myth
It is a misconception that some tequilas contain a "worm" in the bottle. Only certain mezcals, usually from the state of Oaxaca, are ever sold "con gusano" ("with worm"), and that only began as a marketing gimmick in the 1940s. The worm is actually the larval form of the moth Hypopta agavis, which lives on the agave plant. Finding one in the plant during processing indicates an infestation and, correspondingly, a lower-quality product. However, this misconception continues, despite effort and marketing to represent tequila as a premium liquor – similar to the way Cognac is viewed in relation to other brandies.
Read more about this topic: Tequila
Famous quotes containing the words worm and/or myth:
“Fly fishing may be a very pleasant amusement; but angling or float fishing I can only compare to a stick and a string, with a worm at one end and a fool at the other.”
—Samuel Johnson (1709–1784)
“The myth of unlimited production brings war in its train as inevitably as clouds announce a storm.”
—Albert Camus (1913–1960)