"Tequila Worm" Myth
It is a misconception that some tequilas contain a "worm" in the bottle. Only certain mezcals, usually from the state of Oaxaca, are ever sold "con gusano" ("with worm"), and that only began as a marketing gimmick in the 1940s. The worm is actually the larval form of the moth Hypopta agavis, which lives on the agave plant. Finding one in the plant during processing indicates an infestation and, correspondingly, a lower-quality product. However, this misconception continues, despite effort and marketing to represent tequila as a premium liquor – similar to the way Cognac is viewed in relation to other brandies.
Read more about this topic: Tequila
Famous quotes containing the words worm and/or myth:
“Man cannot produce a single work without the assistance of the slow, assiduous, corrosive worm of thought.”
—Eugenio Montale (1896–1981)
“The myth of motherhood as martyrdom has been bred into women, and behavioral scientists have helped embellish the myth with their ideas of correct “feminine” behavior. If women understand that they do not have to ignore their own needs and desires when they become mothers, that to be self-interested is not to be selfish, it will help them to avoid the trap of overattachment.”
—Grace Baruch (20th century)