"Tequila Worm" Myth
It is a misconception that some tequilas contain a "worm" in the bottle. Only certain mezcals, usually from the state of Oaxaca, are ever sold "con gusano" ("with worm"), and that only began as a marketing gimmick in the 1940s. The worm is actually the larval form of the moth Hypopta agavis, which lives on the agave plant. Finding one in the plant during processing indicates an infestation and, correspondingly, a lower-quality product. However, this misconception continues, despite effort and marketing to represent tequila as a premium liquor – similar to the way Cognac is viewed in relation to other brandies.
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Famous quotes containing the words worm and/or myth:
“A worm tells summer better than the clock,
The slug’s a living calendar of days;
What shall it tell me if a timeless insect
Says the world wears away?”
—Dylan Thomas (1914–1953)
“That, of course, was the thing about the fifties with all their patina of familial bliss: A lot of the memories were not happy, not mine, not my friends’. That’s probably why the myth so endures, because of the dissonance in our lives between what actually went on at home and what went on up there on those TV screens where we were allegedly seeing ourselves reflected back.”
—Anne Taylor Fleming (20th century)