Identity
TVS's identity featured a six coloured symbol that formed up in three stages from the outside in before panning out and sitting alongside the TVS lettering, accompanied by a shortened version of the station theme New Forest Rondo. There were different variations for weekday and weekend, which only differed in the pan out to the lettering. The ident was shot initially in film of a mechanical model, but was later shot using video effects and from 1985, a computer generated version of the ident was used. Accompanying this ident was a clock on a black background with the six TVS colours either side, and an ident sequence following the theme 'For the best view of the South' which was used prior to the news.
In 1987, following Greg Dyke's arrival at TVS, the stations presentation was completely overhauled, with the new idents designed by John Hayman and a new jingle by Ed Welch. The new idents featured metallic TVS lettering which would spin out, turning into a metallic logo before spinning back to the lettering. The rainbow colour effects are still included, which are included when the logo spins. Three versions were produced, a normal ident, a short ident where the TVS logo rotated into the lettering, and a minute extended ident featuring video from the regions that was used upon startup and in some of the longer junctions. No clock was included in the look. The idents were all against a grey gradient background and featured the caption 'Television South' below the end lettering.
This ident was altered slightly in 1989 following the restructuring so that the ident was against a gradient blue background and cut in to the rotation of the logo into the lettering. The caption was changed to 'Television' to reflect the stations technical name of TVS Television, and the music was altered slightly to be bolder. Against the blue background, the metallic lettering now has the appearance of glass or perspex. This ident was used by TVS until they went off air on 31 December 1992, when a special ident with the caption 'Thanks for Watching' was used to close the final TVS programme.
Read more about this topic: Television South
Famous quotes containing the word identity:
“During the first formative centuries of its existence, Christianity was separated from and indeed antagonistic to the state, with which it only later became involved. From the lifetime of its founder, Islam was the state, and the identity of religion and government is indelibly stamped on the memories and awareness of the faithful from their own sacred writings, history, and experience.”
—Bernard Lewis, U.S. Middle Eastern specialist. Islam and the West, ch. 8, Oxford University Press (1993)
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—bell hooks (b. c. 1955)