Television Program - Distribution

Distribution

After production, the show is turned over to the television network, which sends it out to its affiliate stations, which broadcast it in the specified broadcast programming time slot. If the Nielsen ratings are good, the show is kept alive as long as possible. If not, the show is usually canceled. The show's creators are then left to shop around remaining episodes, and the possibility of future episodes, to other networks. On especially successful series, the producers sometimes call a halt to a series on their own like Seinfeld, The Cosby Show, Corner Gas, and M*A*S*H and end it with a concluding episode, which sometimes is a big series finale.

On rare occasions, a series that has not attracted particularly high ratings and has been canceled can be given a reprieve if DVD sales have been particularly strong. This has happened in the cases of Family Guy in the US and Peep Show in the UK.

If the show is popular or lucrative, and a number of episodes (usually 100 episodes or more) are made, it goes into broadcast syndication (in the USA) where broadcast to the program rights are then resold.

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