Television in Italy - Most Viewed Channels

Most Viewed Channels

The Auditel measures television ratings in Italy. The two most watched channels are still Rai 1 and Canale 5 which together share 34% of the audience. Following these in terms of ratings are Rai 3 and Rai 2 with 15% of total share and finally a third group of stations made up of Italia 1 and Rete 4 which together reach 12% of tv ratings. Apart from the seventh ex analogue television La7 with a market share of 4%. All the six Rai and Mediaset generalist channels had a slightly lower daily audience in 2012 compared with previous years, while News Corporation's pay tv platform called Sky Italia (with its channels like Fox, Fox Crime, Sky Cinema and Sky Sport), nationwide channel La7 owned by Cairo Communication and several new free-to-air digital stations (like Giallo, Rai 4, IRIS, La5, Real Time, K2, Rai Premium, La7D, Cielo, Cartoonito, DMAX) are increasing in ratings day by day. The channels with a viewing share of >= 0.9% according to Auditel's measurements from January to February 2013 are:

Position Channel Launch date Owner 2005 2006 2007 2008 2009 2010 2011 2012 2013 (p)
1 Rai 1 1954 RAI 22.86 22.99 22.33 21.80 20.63 19.86 18.1 18.3 20.22
2 Canale 5 1980 Mediaset 21.82 20.96 20.67 20.33 20.50 18.78 17.0 15.9 15.77
3 Rai 3 1979 RAI 9.11 9.31 9.06 9.07 8.46 7.75 8.5 7.7 7.64
4 Rai 2 1961 RAI 11.29 11.27 10.38 10.60 8.90 9.02 8.3 7.6 6.06
5 Italia 1 1982 Mediaset 11.48 11.09 11.18 10.83 10.68 9.22 8.3 6.18 5.84
6 Rete 4 1982 Mediaset 8.63 8.22 8.68 8.28 7.47 6.79 6.7 5.42 4.98
7 La7 2001 Cairo Communication 2.71 3.02 2.97 3.08 2.90 3.67 3.8 3.68 4.04
8 Real Time 2005 Discovery Networks <0.90 <0.90 <0.90 <0.90 <0.90 <0.90 1.09 1.4 1.41
9 Rai Premium 2003 RAI <0.90 <0.90 <0.90 <0.90 <0.90 <0.90 <0.90 1.25 1.22
10 Iris 2007 Mediaset N.E. N.E. <0.90 <0.90 <0.90 <0.90 <0.90 1.1 1.2
11 DMAX 2011 Discovery Networks N.E. N.E. N.E. N.E. N.E. N.E. <0.90 <0.90 1.16
12 Rai YoYo 2006 RAI N.E. <0.90 <0.90 <0.90 <0.90 <0.90 <0.90 0.90 1.15
13 Rai 4 2008 RAI N.E. N.E. N.E. <0.90 <0.90 <0.90 0.98 1.1 0.9
14 Rai Movie 1999 RAI N.E. <0.90 <0.90 <0.90 <0.90 <0.90 <0.90 0.92 0.9
15 Boing 2005 Mediaset (51%), TBSE (49%) <0.90 <0.90 <0.90 <0.90 <0.90 1.27 1.15 1.0 <0.90

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