Concept and Mission
In 1992 Technogym defined its concept of Wellness as a lifestyle based on regular physical activity, balanced diet and a positive outlook, and the tagline “The Wellness Company” stating its brand position was added to the corporate logo. The concept of Wellness is founded on the ancient Roman maximum of “mens sana in corpore sano” (a healthy mind in a healthy body) and is a genuine alternative to the American concept of fitness. Fitness focuses on a small group of sports enthusiasts, whereas Wellness speaks to a much wider range of people who wish to improve their lifestyle. At Technogym this strategic position means developing user-friendly, stylish equipment for various population targets (including beginners, the aged, sports enthusiasts and users with specific pathologies).
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Famous quotes containing the words concept and/or mission:
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Is that the All’s a concept self-conceived,
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—Robert Frost (1874–1963)
“Every Age has its own peculiar faith.... Any attempt to translate into facts the mission of one Age with the machinery of another, can only end in an indefinite series of abortive efforts. Defeated by the utter want of proportion between the means and the end, such attempts might produce martyrs, but never lead to victory.”
—Giuseppe Mazzini (1805–1872)