Concept and Mission
In 1992 Technogym defined its concept of Wellness as a lifestyle based on regular physical activity, balanced diet and a positive outlook, and the tagline “The Wellness Company” stating its brand position was added to the corporate logo. The concept of Wellness is founded on the ancient Roman maximum of “mens sana in corpore sano” (a healthy mind in a healthy body) and is a genuine alternative to the American concept of fitness. Fitness focuses on a small group of sports enthusiasts, whereas Wellness speaks to a much wider range of people who wish to improve their lifestyle. At Technogym this strategic position means developing user-friendly, stylish equipment for various population targets (including beginners, the aged, sports enthusiasts and users with specific pathologies).
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