Te Awamutu Today
The main thoroughfare is Alexandra Street, so named because it was once the main road to the town of Alexandra (since renamed to Pirongia to avoid confusion with the town of Alexandra in the South Island).
The town has a large dairy factory, and serves as an important centre in the local dairy industry.
The town is often referred to as "The Rose Town of New Zealand" because of its elaborate rose gardens in the centre of the town. Many local businesses use "Rosetown" in their name, and the symbol of the rose is widely used on local signs and billboards. The local paper, Te Awamutu Courier, has a symbol of a rose in the masthead on its front page.
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Famous quotes containing the word today:
“These native villages are as unchanging as the woman in one of their stories. When she was called before a local justice he asked her age. “I have 45 years.” “But,” said the justice, “you were forty-five when you appeared before me two years ago.” “Señor Judge,” she replied proudly, drawing herself to her full height, “I am not of those who are one thing today and another tomorrow!””
—State of New Mexico, U.S. public relief program (1935-1943)