Marketing Campaigns
TBC Bank distinguished itself with its marketing capabilities in a way that makes its product positioning more effective. The bank deploys marketing and communications capabilities that can drive results in fast paced, hyper- competitive markets. In the first quarter of 2011, TBC bank launched an innovative deposit campaign that generated extensive public interest. As a result, the number of TBC bank’s depositors increased by 30% and total deposits increased by $26 million. The idea was as follows: people were competing in a scavenger hunt to find $10,000 hidden somewhere in the capital city, Tbilisi. The first one to decipher the clues scattered across the city and to locate the hidden cash, won the prize.
The campaign won a bronze medal for the Best Integrated Advertising Campaign at the Kiev International Advertising Festival. It was also submitted to Cannes Lion Festival and received very positive feedback.
The award-winning advertising video is available at the following link: Advertising video
Another series of the deposit campaign was launched in February 2012 and will continue until the end of the year. Within the frames of this campaign, every person, who opens a deposit account over GEL 500, will receive an additional 1% interest rate and those who win the special competition will get an additional +1% interest rate.
Read more about this topic: TBC Bank
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