Logo and Brand
The Tate logo was designed by international brand consultancy Wolff Olins in 2000 as part of a larger rebranding effort focused around the idea "look again, think again." The museum uses a range of logos that move in and out of focus, "suggesting the dynamic nature of Tate - always changing but always recognizable" Variations include a standard logo, a blurred version, a faded version and a halftone version consisting of dots rather than smooth fading.
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Famous quotes containing the word brand:
“We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.”
—Vladimir Nabokov (1899–1977)