Price
Announced as the least expensive production car in the world, Tata aimed for a price of one lakh rupee, or 100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, however, and, as of 2012, the price for the basic Nano is around 150,000. Increasing material costs may be to blame for this rapid rise in price.
Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300, about $9,313 in today's money. The Ford Model T's initial price was about $850, equivalent to $21,719 today.
Read more about this topic: Tata Nano
Famous quotes containing the word price:
“A bargain is in its very essence a hostile transaction ... do not all men try to abate the price of all they buy? I contend that a bargain even between brethren is a declaration of war.”
—George Gordon Noel Byron (1788–1824)
“No performance is worth loss of geniality. ‘Tis a cruel price we pay for certain fancy goods called fine arts and philosophy.”
—Ralph Waldo Emerson (1803–1882)
“The price we pay for the complexity of life is too high. When you think of all the effort you have to put in—telephonic, technological and relational—to alter even the slightest bit of behaviour in this strange world we call social life, you are left pining for the straightforwardness of primitive peoples and their physical work.”
—Jean Baudrillard (b. 1929)