Price
Announced as the least expensive production car in the world, Tata aimed for a price of one lakh rupee, or 100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, however, and, as of 2012, the price for the basic Nano is around 150,000. Increasing material costs may be to blame for this rapid rise in price.
Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300, about $9,313 in today's money. The Ford Model T's initial price was about $850, equivalent to $21,719 today.
Read more about this topic: Tata Nano
Famous quotes containing the word price:
“No performance is worth loss of geniality. ‘Tis a cruel price we pay for certain fancy goods called fine arts and philosophy.”
—Ralph Waldo Emerson (1803–1882)
“How long most people would look at the best book before they would give the price of a large turbot for it?”
—John Ruskin (1819–1900)
“I cannot think of punishing him ... merely for coveting that liberty for which we have paid the price of so much blood, and have proclaimed so often to be the right, and worthy pursuit of every human being.”
—James Madison (1751–1836)