Tata Nano - Price

Price

Announced as the least expensive production car in the world, Tata aimed for a price of one lakh rupee, or 100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, however, and, as of 2012, the price for the basic Nano is around 150,000. Increasing material costs may be to blame for this rapid rise in price.

Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300, about $9,313 in today's money. The Ford Model T's initial price was about $850, equivalent to $21,719 today.

Read more about this topic:  Tata Nano

Famous quotes containing the word price:

    The car as we know it is on the way out. To a large extent, I deplore its passing, for as a basically old- fashioned machine, it enshrines a basically old-fashioned idea: freedom. In terms of pollution, noise and human life, the price of that freedom may be high, but perhaps the car, by the very muddle and confusion it causes, may be holding back the remorseless spread of the regimented, electronic society.
    —J.G. (James Graham)

    The price of justice is eternal publicity.
    Arnold Bennett (1867–1931)

    Forced from home, and all its pleasures,
    Afric’s coast I left forlorn;
    To increase a stranger’s treasures,
    O’er the raging billows borne.
    Men from England bought and sold me,
    Paid my price in paltry gold;
    But, though theirs they have enroll’d me,
    Minds are never to be sold.
    William Cowper (1731–1800)