Tastykake - in Popular Culture

In Popular Culture

Tastykake has been a longtime sponsor of Philadelphia Phillies broadcasts. The late Hall of Fame announcer Harry Kalas (1936-2009) often announced that a box of Tastykakes had been delivered to the booth between innings. At his memorial service at Citizens Bank Park in April 2009, mourners were treated to Tastykakes and soft pretzels.

Tastykake is also a sponsor of Philadelphia Flyers hockey broadcasts. During the Flyers' Stanley Cup appearances in the mid-1970s, the "goal call" of Hall of Fame announcer Gene Hart was, "He shoots, he scores - for a case of Tastykake!" A case of Tastykakes (18 to 24 Family Packs per case, depending on the product) was awarded to each Flyers player who scored a goal. In the early 2000s, a case of Tastykakes was awarded to the first Flyers player to score a goal in a game. As of 2012, a case of Tastykakes is again awarded to each Flyer who scores a goal; it is donated to the favorite charity of that player.

Author Janet Evanovich features Tastykakes in her Stephanie Plum mystery novels, which are set in Trenton, New Jersey. Stephanie Plum (Katherine Heigl) asks in the 2012 film, One for the Money,

In Jerry Spinelli's young-adult novel Maniac Magee, the main character, Jeffrey Lionel "Maniac" Magee, enjoys eating Tastykake Butterscotch Krimpets. The story is set in the fictional town of Two Mills, Pennsylvania, which is based on real-life Norristown, northwest of Philadelphia, where Spinelli grew up.

On Bastille Day (July 14), a woman dressed as Marie Antoinette and her fellow re-enactors throw approximately 2,000 packs of Tastykakes from a tower of the Eastern State Penitentiary to the public below while "Antoinette" says,

Tastykake's commercial jingle, which has been used for decades, is, "Nobody bakes a cake as tasty as a Tastykake".

Tastykake owns the naming rights of local sports talk radio station 610 WIP's broadcasting studio, dubbed "The Tastykake Studio", and provides staff with free treats in exchange for product promotion, and has been a running gag with hosts.

Ol' Dirty Bastard mentioned Tastykake in his song "Brooklyn Zoo" saying, "As I create, rhymes good as a Tastykake."

Food Network Magazine had an article in the December 2011 issue about how Tastykake products are used in different recipes in places in Philadelphia, PA. It even mentions how one chef sold sliders with Kandy Kakes in place of buns because TastyKake was having financial problems.