A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Read more about Target Market: Market Segmentations, Strategies For Reaching Target Markets, The Psychology of Target Marketing, See Also
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