Sega Studio USA
In 1999, he and a small part of Sonic Team moved to San Francisco to establish Sega Studio USA, in order gain feedback from the western market. Over in the U.S. his team worked on the international release of Sonic Adventure. Afterward, his team started to develop their own games, where he was the director and lead designer for Sonic Adventure 2, Sonic Heroes, Shadow the Hedgehog, and Nights: Journey of Dreams. In an effort to further broaden Sonic's appeal to western markets, Iizuka gave western developer, Backbone Entertainment, a shot at developing Sonic titles (Sonic Rivals & Sonic Rivals 2) under his team's supervision for the PSP console.
Read more about this topic: Takashi Iizuka (game Designer)
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