Products
The merged company has manufactured a broad range of products based on its own properties which include, from the Tomy side, Tomica, Plarail, Zoids, Idaten Jump, Nohohon Zoku Hidamari no Tami (aka Sunshine Buddies) and Tomy branded baby care products such as baby monitors, carriers etc.; and from the Takara side, there are Space Pets, Choro-Q (aka Penny Racers), Transformers, B-Daman, Licca-chan, Koeda-chan (aka Treena) and Microman (aka Micronauts). The merged TOMY also produces and/or sells a wide variety of toy and game brands under license, such as Thomas & Friends, Disney, Pokémon, Naruto, The Game of Life (aka Jinsei Game), Rockman (aka Megaman), Mermaid Melody Pichi Pichi Pitch, Kirarin Revolution, Sugar Bunnies and Animal Crossing. Tomy's rights to these licenses vary by region.
One of the first examples of product synergy for the merged company was the combining of Takara's Jinsei Game (Game of Life) license and Tomy's Pokémon license to produce a Pokémon Jinsei Game.
Tomy UK was founded in 1982 for sale and distribution of Tomy products in Europe, and has brought toys such as Zoids and a variety of games like Pop-up Pirate to the West with great success. Tomy UK's slogan has traditionally been "Trust Tomy".
Tomy sells many products worldwide, including baby and pre-school toys, baby monitors, mechanical and electronic games, consumer electronics, children's arts and crafts products, and a vast range of toys suited to girls or boys. They make a large selection of Disney, Pokémon and Thomas the Tank Engine merchandise. They also publish videogames in Japan (mostly based on Zoids and Naruto anime series), and are responsible for the distribution of some Hasbro products in Japan, such as Play-Doh, Jenga and Monopoly.
Read more about this topic: Takara Tomy
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—Dixie Lee Ray (b. 1924)
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