Takara - Relationship With Hasbro

Relationship With Hasbro

Both Takara and pre-merger Tomy have had strong relationships with Hasbro, which has distributed Takara's hit products such as Transformers, Beyblade, e-Kara and Battle B-Daman and Tomy's Zoids brands internationally. Although the merged company has stated that the Transformers business with Hasbro and the OEM business in general was not as profitable as they would be if they were directly distributed, the relationship with Hasbro is low-risk in the case of Transformers, since Hasbro assumes the inventory risk internationally.

This long-term relationship will certainly continue, as both Takara and Tomy have long held the licenses to "localize" and distribute many Hasbro products in Japan, including The Game of Life, Blythe dolls, and Magic: The Gathering and Duel Masters trading card games by Takara and Monopoly, Furby, Super Soaker and Play-Doh by Tomy. Hasbro has also previously distributed Tomy's Pokémon toys in the US, although it eventually started selling its own versions.

Read more about this topic:  Takara

Famous quotes containing the words relationship with and/or relationship:

    Christianity as an organized religion has not always had a harmonious relationship with the family. Unlike Judaism, it kept almost no rituals that took place in private homes. The esteem that monasticism and priestly celibacy enjoyed implied a denigration of marriage and parenthood.
    Beatrice Gottlieb, U.S. historian. The Family in the Western World from the Black Death to the Industrial Age, ch. 12, Oxford University Press (1993)

    The relationship between mother and professional has not been a partnership in which both work together on behalf of the child, in which the expert helps the mother achieve her own goals for her child. Instead, professionals often behave as if they alone are advocates for the child; as if they are the guardians of the child’s needs; as if the mother left to her own devices will surely damage the child and only the professional can rescue him.
    Elaine Heffner (20th century)