Company Mascot
In the 1980s, the company received criticism for its original mascot, which was a golliwog-like character named Dakko-Chan (ダッコちゃん). Western news media had earlier noted the proliferation of the mascot without comment, but by the 1980s the continued use of a racist caricature became an embarrassment. Takara eventually replaced it with a fantastical character called "21st Century Colorful Dakko-Chan", which bears enough similarity to connote the original symbol, while divesting the traits which brought criticism. Besides the design, the new Dakko-Chan may be any color, rather than the constant black of the original.
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Famous quotes containing the word company:
“We noticed several other sandy tracts in our voyage; and the course of the Merrimack can be traced from the nearest mountain by its yellow sand-banks, though the river itself is for the most part invisible. Lawsuits, as we hear, have in some cases grown out of these causes. Railroads have been made through certain irritable districts, breaking their sod, and so have set the sand to blowing, till it has converted fertile farms into deserts, and the company has had to pay the damages.”
—Henry David Thoreau (1817–1862)