Company Mascot
In the 1980s, the company received criticism for its original mascot, which was a golliwog-like character named Dakko-Chan (ダッコちゃん). Western news media had earlier noted the proliferation of the mascot without comment, but by the 1980s the continued use of a racist caricature became an embarrassment. Takara eventually replaced it with a fantastical character called "21st Century Colorful Dakko-Chan", which bears enough similarity to connote the original symbol, while divesting the traits which brought criticism. Besides the design, the new Dakko-Chan may be any color, rather than the constant black of the original.
Read more about this topic: Takara
Famous quotes containing the word company:
“In the old days, one married a wife; now one forms a company with a female partner, or moves in to live with a friend. And then one seduces the partner, or defiles the friend.”
—J. August Strindberg (1849–1912)