Company Mascot
In the 1980s, the company received criticism for its original mascot, which was a golliwog-like character named Dakko-Chan (ダッコちゃん). Western news media had earlier noted the proliferation of the mascot without comment, but by the 1980s the continued use of a racist caricature became an embarrassment. Takara eventually replaced it with a fantastical character called "21st Century Colorful Dakko-Chan", which bears enough similarity to connote the original symbol, while divesting the traits which brought criticism. Besides the design, the new Dakko-Chan may be any color, rather than the constant black of the original.
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Famous quotes containing the word company:
“It has lately been drawn to your correspondent’s attention that, at social gatherings, she is not the human magnet she would be. Indeed, it turns out that as a source of entertainment, conviviality, and good fun, she ranks somewhere between a sprig of parsley and a single ice- skate. It would appear, from the actions of the assembled guests, that she is about as hot company as a night nurse.”
—Dorothy Parker (1893–1967)