Company Mascot
In the 1980s, the company received criticism for its original mascot, which was a golliwog-like character named Dakko-Chan (ダッコちゃん). Western news media had earlier noted the proliferation of the mascot without comment, but by the 1980s the continued use of a racist caricature became an embarrassment. Takara eventually replaced it with a fantastical character called "21st Century Colorful Dakko-Chan", which bears enough similarity to connote the original symbol, while divesting the traits which brought criticism. Besides the design, the new Dakko-Chan may be any color, rather than the constant black of the original.
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Famous quotes containing the word company:
“Endeavor, as much as you can, to keep company with people above you.... Do not mistake, when I say company above you, and think that I mean with regard to their birth; that is the least consideration; but I mean with regard to their merit, and the light in which the world considers them.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)