Initial Market Success
After positive consumer response in its initial 10 markets, it was announced on February 17, 1993 that Tab Clear would be introduced into an additional 20 American markets the coming March, increasing the drink's availability to 35 percent of the American population. In an article from the Los Angeles Times, it was reported that Coca-Cola expected to have Tab Clear available nationwide by the end of the year.
Despite the positive results, an article published in March that year reported "one oddity about the new Tab Clear: it is only sold in cans. You would think that would eliminate one of the soda's strongest selling points--its clearness."
Read more about this topic: Tab Clear
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