The "Turner-Over Club"
Syracuse China sponsored the Turner-Over Club (later the Turn-Over Club) as a promotion for decades. The company gave out membership cards, with the idea that wherever members traveled, they would "turn over" their dinnerware to see if it was Syracuse China; witnesses to this curious behavior would then be treated to the story of the club and thus introduced to the brand name.
Read more about this topic: Syracuse China
Famous quotes containing the word club:
“Of course we women gossip on occasion. But our appetite for it is not as avid as a man’s. It is in the boys’ gyms, the college fraternity houses, the club locker rooms, the paneled offices of business that gossip reaches its luxuriant flower.”
—Phyllis McGinley (1905–1978)