The "Turner-Over Club"
Syracuse China sponsored the Turner-Over Club (later the Turn-Over Club) as a promotion for decades. The company gave out membership cards, with the idea that wherever members traveled, they would "turn over" their dinnerware to see if it was Syracuse China; witnesses to this curious behavior would then be treated to the story of the club and thus introduced to the brand name.
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Famous quotes containing the word club:
“In another year I’ll have enough money saved. Then I’m gonna go back to my hometown in Oregon and I’m gonna build a house for my mother and myself. And join the country club and take up golf. And I’ll meet the proper man with the proper position. And I’ll make a proper wife who can run a proper home and raise proper children. And I’ll be happy, because when you’re proper, you’re safe.”
—Daniel Taradash (b. 1913)