The "Turner-Over Club"
Syracuse China sponsored the Turner-Over Club (later the Turn-Over Club) as a promotion for decades. The company gave out membership cards, with the idea that wherever members traveled, they would "turn over" their dinnerware to see if it was Syracuse China; witnesses to this curious behavior would then be treated to the story of the club and thus introduced to the brand name.
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Famous quotes containing the word club:
“We have ourselves to answer for.”
—Jennie June Croly 18291901, U.S. founder of the womans club movement, journalist, author, editor. Demorests Illustrated Monthly and Mirror of Fashions, pp. 24-5 (January 1870)