History and Origin
Synovate Business Consulting started out in the early 1990s as part of Asia Market Intelligence (AMI). AMI was subsequently acquired by Aegis Group a media and market research group founded by Peter Scott in 1989 as a separate company based the original WCRS Group media buying division which itself was centred around the French media business Carat. It is headquartered in London and listed on the London Stock Exchange. Other Aegis Group businesses included Carat, Vizeum, MMA and Posterscope.
In 2003 Aegis Group consolidated all its market research activities under the brand name 'Synovate'. AMI Consulting then became Synovate Business Consulting. In 2011, Ipsos purchased the Synovate business from Aegis Group, creating the third largest research company. At the start of 2012, Synovate Business Consulting started to trade as Ipsos Business Consulting, reflecting the new ownership.
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