Symbolic Convergence Theory
Symbolic convergence theory (SCT) is a general communication theory that offers an explanation for the appearance of a groups cohesiveness, consisting of shared emotions, motives, and meanings. Symbolic convergence theory provides a description of the dynamic tendencies within systems of social interaction that cause communicative practices and forms to evolve. This theory allows theorists and practitioners to anticipate or predict what will happen and explain what did happen. One thing SCT does not do is allow for prediction and control of human communication.
To foster this cohesiveness, dramatizing or using fantasy stories are significant types of communication involved in SCT. SCT explains that meanings, emotions, values, and the motives for action are in the communication contexts by people trying to make sense out of a common experience. It explores the human tendency of trying to understand events in terms of the people involved, who have certain personality traits and motivations, and have agency over how the events unfold. SCT was first proposed by Ernest Bormann in the Quarterly Journal of Speech in 1972.
Symbolic convergence is related to attribution theory in that it deals with the human tendency to attribute meaning to signs and objects in order to make sense of them. The process of symbolic convergence resembles empathic communication.
SCT has a three-part structure:
- elucidation of the recurring forms of communication involved in a shared group consciousness
- illustration of why group consciousness begins, rises, and is maintained
- explanation of the process of how an individual begins to share (or stops sharing) a common symbolic reality
Read more about Symbolic Convergence Theory: Real World Uses of SCT, Criticism of SCT, Why SCT Is Useful, Additional Readings
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