Tobacco Promotion
In 1983, Stallone entered into an agreement with Associated Film Promotions, Inc. representing their client, cigarette manufacturer Brown & Williamson Corp., to use or place B&W products in five of his feature films. In exchange, Stallone was paid a total of $500,000, disbursed as $250,000 up front and $50,000 "payable at the inception of production of each participating film." In the initial correspondences Stallone guaranteed that he would "use Brown and Williamson tobacco products in no less than five feature films" but later, to be consistent with the character of Rocky Balboa, it was decided that "other leads will have product usage" in Rocky IV. In 2002 documentation of the agreement was made publicly available through the Legacy Tobacco Documents Library at the University of California, San Francisco.
Read more about this topic: Sylvester Stallone
Famous quotes containing the words tobacco and/or promotion:
“No matter what Aristotle and the Philosophers say, nothing is equal to tobacco; it’s the passion of the well-bred, and he who lives without tobacco lives a life not worth living.”
—Molière [Jean Baptiste Poquelin] (1622–1673)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)