Sylvanian Families - Decline and Reinvention

Decline and Reinvention

By the end of the 1990s, Sylvanian Families had been discontinued in the UK, although they have since been reintroduced by Flair. Subsequently, Sylvanian families have been reintroduced in Australia and are becoming more widely available. Tomy stopped selling Calico Critters, but a new company, International Playthings, picked up the line.

In 2007, Sylvanian Families in the UK celebrated their 20th anniversary with a selected number of new items. The best selling was an Otter boat, and a reintroduced Dalmatian Family who now wore party hats that read "Happy 20th!".

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