Advertising Slogans
- 1980s–1990s: "Always so good for so little."
- Mid-1980s: "Swiss Chalet, okay!"
- Early 2000s: "Life should taste as good as Swiss Chalet."
- 2004: "Food you can feel good about."
- 2006: "Taste it once, love it forever."
- 2008: "Family happens at Swiss Chalet."
- June 2009 - present: "Always so good for so little."
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Famous quotes containing the words advertising and/or slogans:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)
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