Advertising Slogans
- 1980s–1990s: "Always so good for so little."
- Mid-1980s: "Swiss Chalet, okay!"
- Early 2000s: "Life should taste as good as Swiss Chalet."
- 2004: "Food you can feel good about."
- 2006: "Taste it once, love it forever."
- 2008: "Family happens at Swiss Chalet."
- June 2009 - present: "Always so good for so little."
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Famous quotes containing the words advertising and/or slogans:
“The growing of food and the growing of children are both vital to the familys survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Houseworkcleaning, feeding, and caringis unimportant.”
—Debbie Taylor (20th century)
“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (18921940)
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