Swinging London

Swinging London is a catch-all term applied to the fashion and cultural scene that flourished in London, in the 1960s.

It was a youth-oriented phenomenon that emphasised the new and modern. It was a period of optimism and hedonism, and a cultural revolution. One catalyst was the recovery of the British economy after post-World War II austerity which lasted through much of the 1950s. Journalist Christopher Booker, a founder of the satirical magazine Private Eye, recalled the "bewitching" character of the swinging sixties: "There seemed to be no one standing outside the bubble, and observing just how odd and shallow and egocentric and even rather horrible it was."

"Swinging London" was defined by Time magazine in its issue of 15 April 1966 and celebrated in the name of the pirate radio station, Swinging Radio England, that began shortly afterward. However, "swinging" in the sense of hip or fashionable had been used since the early 1960s, including by Norman Vaughan in his "swinging/dodgy" patter on Sunday Night at the London Palladium. In 1965, Diana Vreeland, editor of Vogue magazine, said "London is the most swinging city in the world at the moment." Later that year, the American singer Roger Miller had a hit record with "England Swings", which presented a stereotypical picture of England, with lyrics such as "Bobbies on bicycles, two by two."