Regional Importance
Retail Confectioners International describes it as "much more important for candymakers in some regions than in others (Detroit and Cleveland being the biggest Sweetest Day cities)". The popularity in Detroit was greatly perpetuated by the Sanders Candy Company. Frederick Sanders of Detroit, MI was a large promoter of the holiday. In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.
Read more about this topic: Sweetest Day
Famous quotes containing the word importance:
“We have been told over and over about the importance of bonding to our children. Rarely do we hear about the skill of letting go, or, as one parent said, “that we raise our children to leave us.” Early childhood, as our kids gain skills and eagerly want some distance from us, is a time to build a kind of adult-child balance which permits both of us room.”
—Joan Sheingold Ditzion (20th century)