Regional Importance
Retail Confectioners International describes it as "much more important for candymakers in some regions than in others (Detroit and Cleveland being the biggest Sweetest Day cities)". The popularity in Detroit was greatly perpetuated by the Sanders Candy Company. Frederick Sanders of Detroit, MI was a large promoter of the holiday. In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.
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“Shall we then judge a country by the majority, or by the minority? By the minority, surely. ‘Tis pedantry to estimate nations by the census, or by square miles of land, or other than by their importance to the mind of the time.”
—Ralph Waldo Emerson (1803–1882)