Regional Importance
Retail Confectioners International describes it as "much more important for candymakers in some regions than in others (Detroit and Cleveland being the biggest Sweetest Day cities)". The popularity in Detroit was greatly perpetuated by the Sanders Candy Company. Frederick Sanders of Detroit, MI was a large promoter of the holiday. In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.
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Famous quotes containing the word importance:
“A man’s personal defects will commonly have with the rest of the world precisely that importance which they have to himself. If he makes light of them, so will other men.”
—Ralph Waldo Emerson (1803–1882)