International Expansion
Cooperation between Swedish Match and P.T. Jamafac, which began in 1971 and expanded in 1996, has now been formalized in a joint venture agreement aimed at strengthening Swedish Match's position in Southeast Asia. In 1999, Swedish Match signed an agreement to acquire 40 percent of Indonesia's largest producer of matches, P.T. Java Match Factory (P.T. Jamafac). The company has production units in Jakarta and Bandung.
As of February 2009, it was announced that Swedish Match collaborated with Phillip Morris International in a joint venture, effectively testing various international markets. Their aim was to expand the Swedish Match smokeless product line outside of the US and Scandinavian markets. The collaboration placed test markets in Tel Aviv, Israel; St. Petersburg, Russia; and nation-wide Canada. In Swedish Match's 2012 Q3 Interim report, CEO Lars Dahlgren commented, "In the US, General snus is now available in more than 9,000 retail outlets... We will continue to invest behind the brand and expand distribution, and expect to be in more than 10,000 stores by the end of the year. Test market activities for snus through SMPM International continue in Canada, and St. Petersburg, Russia, and we have now added Tel Aviv, Israel, as another test market."
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