The Name's The Same
For the majority of its run, Swanson sponsored the game show, The Name's the Same, with Robert Q. Lewis, alternating sponsorship with, first Bendix Home Appliance division of Avco; and then Johnson's Wax.
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“The cow is of the bovine ilk; One end is moo, the other, milk.”
—Ogden Nash (1902–1971)